Audience & channel
Choose a relevant audience and suitable advertising platforms.
FEG TECHNOVA / PAID ADVERTISING
A clear objective.
A considered campaign.
Bring audience, creative and landing experience together for paid search and social advertising.
Strategy
Creative
Thoughtful delivery
CAMPAIGN DIRECTION / AWARENESS
Make the brand
Make the brand
easy to recognise.
Audience
→
Creative
→
Reach
Introduce the brand with a clear idea and consistent visuals. Review reach and engagement in context.
CAMPAIGN DIRECTION / INQUIRIES
Give interest
Give interest
a clear next step.
Intent
→
Offer
→
Inquiry
Connect a relevant message with a focused landing page or inquiry flow. Review lead quality alongside cost.
CAMPAIGN DIRECTION / SALES
Connect the product
Connect the product
to the right moment.
Product
→
Message
→
Store
Plan product-led creative and a coherent shopping journey. Measurement depends on the platform and tracking setup.
START WITH THE BUSINESS GOAL
Give every campaign
a clear direction.
Build the message and measurement plan around the outcome you want to explore.
Creative & destination
Connect the ad idea with a focused landing experience.
Tracking & refinement
Review available campaign data and refine the approach.
THE WHOLE CAMPAIGN
Think beyond the ad itself.
A useful campaign depends on the offer, audience, creative and next step working together. Agree on budget, tracking and review criteria before launch.
THE PLANNING BOARD
- Purpose
- A clear business objective
- Creative
- A message with a point of view
- Destination
- A useful next step
- Review
- Context, measurement and learning
LET’S CREATE WHAT’S NEXT
Let’s plan your next campaign.
Share your idea. We’ll explore the right creative direction together.