Technical foundations
Review crawlability, site structure and performance issues.
FEG TECHNOVA / SEARCH ENGINE OPTIMISATION
Be useful.
Be discoverable.
Connect technical foundations, relevant content and clear page structure around the questions your customers ask.
Strategy
Creative
Thoughtful delivery
⌕ A question your customer is asking
SEARCH APPEARANCE CONCEPT
A useful answer.
A clear next step.
Your page title and description should explain what visitors will find and why it’s relevant.
⌕ Content with a clear structure
ON-PAGE CONTENT CONCEPT
Make the answer
easy to find.
Use descriptive headings, useful internal links and information that matches the customer’s question.
BUILD RELEVANCE FROM THE INSIDE OUT
Search starts
with understanding.
A considered SEO approach connects the audience’s intent with a useful website.
Useful content
Map topics and search intent to clear, relevant pages.
On-page clarity
Refine titles, metadata, headings and internal links.
A CONNECTED SEARCH STRATEGY
Measure, learn and refine.
Review search visibility and visitor behaviour to guide the next improvements. SEO is an ongoing process; rankings and timelines are not guaranteed.
Your website
Site structure
Useful content
Internal links
Intent → Useful answer → Clear next step
LET’S CREATE WHAT’S NEXT
Give your website a clearer direction.
Share your idea. We’ll explore the right creative direction together.